Proposal Outline

Exigence:
A) I have a need to learn Dreamweaver and about Website creation
B) The client has a need to promote/advertise

Audience: There is a big difference between my audience and the clients audience
A) I need to write the proposal geared toward the client
- don't need to sell the property, they know all about it
- need to be optimistic and appreciative
B) The website will not be geared toward them
- it needs to be more informative about the property

Constraints: The universal constraints apply, time and energy(money)
A)Mine - mostly experience, the learning curve will factor into production
B)My Client - Expressiveness
C)Their Clients - Weather, Geography, Space, Availability



ROUGH DRAFT:

It has come to my attention that you own a vacation rental property nearing completion. Once completed it will need to be marketed and promoted to begin earning you money. The sooner will be the better! Given the target market, a website may be the most appropriate option for reaching them. I propose to create for you a website that will be attractive and functional. It will be able to display all the positive aspects of your property and will entice prospective clients to rent. It will not be overly flashy or flamboyant like some rental sites. Rather, it will be more subtle and somewhat exclusive to insure that this business does not become a hassle for you.

SITUATION

This property is excellent! It has beautiful sunsets, scenery, and everything else that a getaway could offer. However, it will not be able to sell itself and you are constrained by time and money. The conventional methods of newspaper ads and real estate listings may work okay, but particularly in the current rental market you will need something more. The client base is increasingly becoming more tech savvy with regards to the internet and catering to this need could only help. Accessibility will be the key to the success of this vacation spot and a clear website will be the way to accessibility.

PLAN

To insure the possibility of winter vacation rentals, I will deliver the proposed website no later than Thanksgiving of this year. It will be fully functioning and viewable on the internet. At the bare minimum it will include photos, descriptions, and contact information. You may have as much input on design and layout as you desire. If time and experience permit it will also include up-to-date calendars, links, and moving images. Upon completion, all files will be copied and delivered on a disk for your record and in case your service should need to be transferred to another web designer.

QUALIFICATIONS

It is true that I have never created an overly sophisticated website. However, I have put together a rudimentary photo gallery and published it online. I also have an extensive background in design as an architecture student and feel confident that my skills will transfer to this medium. I have experience using some of Adobe’s software programs (such as Photoshop) and should be able to quickly learn one of their comparable programs (Dreamweaver) which I already have access to. In addition, Photography is one of my hobbies and I would be happy to provide the photos. I own a good quality twelve mega pixel Canon camera.

Photo gallery: www.clemson.edu/~jctucke/web1

COSTS & BENEFITS

The labor of creating the website will of course be provided for free. I can save you furthermore by providing all photographs. However, there will be a small cost for purchasing and maintaining a domain name. These have a range of prices but usually come fairly cheaply. My research indicates that a typical price from GoDaddy.com would be about ten dollars per year ($10/year). The benefit of reaching more potential clients surely outweighs this low cost.

CONCLUSION

This website will be invaluable help in promoting your property and earning you lots of money. It will be an ongoing entity that can be updated with new photos and testimonials. In this sense, it will be improving over time. Not only will it improve in quality but will also be expandable in order to add more properties if the need should arise. The cost to benefit ratio is extraordinary! It would nearly pay for itself if it just brought in one client. Regardless, I would enjoy working on this as a continued part of my overall contribution to the project.